杏吧传媒

Search
searchclose icon

Why Are You Still Paying for Antivirus?

Glitch effectGlitch effectGlitch effect
Glitch banner

Don鈥檛 worry, this isn鈥檛 one of those 鈥淎V is dead鈥 articles. I read almost ten years ago鈥擨 didn鈥檛 believe it then, and I don鈥檛 believe it now.

Antivirus (AV) is still an important layer of endpoint protection and an overall cybersecurity strategy. However, it's been commoditized in recent years with minimal differences in protection efficacy from tool to tool.聽

The Plateau of Legacy AV Products聽

The commoditization of antivirus is reflected in AV vendor tests. For example, in the most recent AV-Comparatives test from June 2023, the variance between the top ten vendors鈥 malware protection rates only varied by 0.4%.聽

Source:

SE Labs, a lesser-known but highly respected assessment group, tested six vendors in their most recent Small Business Protection report in June. Five achieved a perfect protection accuracy score. In their Enterprise Protection report, six out of ten vendors received a perfect protection accuracy score.

Source:

Source:

I used to work for an endpoint protection vendor, and I still love to geek out discussing why one tool got a 99.6% protection rating and another got a 99.8% protection rating. However, you have more important things to do with your time, and I doubt you鈥檇 ever notice the difference in protection in a real-world scenario.聽

So that begs the question: If endpoint protection is relatively similar across most AV vendors, what are the differences?聽

What Sets Endpoint Protection Products Apart From Each Other?

All endpoint protection vendors make promises, but there are three primary reasons to choose one AV tool over another:

  • Management: Ease of use, amount of false positives, policy management, and deployment process
  • Cost: The price you pay for the software and the ongoing time spent and expenses incurred managing it
  • Endpoint detection and response (EDR) functionality: How well can the tool help you detect and respond to threats that evade automated AV detection, how easy is it to investigate suspicious activity

In their latest Magic Quadrant for Endpoint Protection Platforms (EPPs), Gartner said that 鈥淓DR should now be considered a mandatory capability鈥 that 鈥渋s now a common and mature feature of EPP solutions.鈥 However, with that capability comes cost. 鈥淭he biggest barrier to adoption of EDR tools remains the skills required to operate them and the increased total cost. On average, EDR capabilities add an extra 37% to initial costs, and adoption of EDR must be accompanied by investment in training to be effective.鈥 This puts it out of reach for most organizations.聽

So how can these organizations save money, eliminate the burden of management, and get the EDR capabilities they need? 杏吧传媒 is how.

杏吧传媒 Managed EDR with Managed Antivirus

Swap out your current AV for the free version of Microsoft Defender Antivirus, and 杏吧传媒 will manage it as part of our Managed EDR offering. This allows you to repurpose your budget to the areas that will make the biggest impact on your organization.聽

If you haven鈥檛 looked at Microsoft Defender Antivirus in a while, you should revisit it. Microsoft is better than 鈥済ood enough.鈥 They are a consistent leader in the Gartner Magic Quadrant for Endpoint Protection Platforms and received a 5 out of 5 score from Forrester for Endpoint Telemetry.聽

With 杏吧传媒 Managed EDR, Defender is even more valuable because you don鈥檛 have any management burden, and human experts monitor and investigate alerts around the clock. Even better, you get increased protection by combining it with the, fully managed by our 24/7 human-led SOC.

Better protection at a lower cost, all headache-free. Does that sound appealing? If so, it's time to ditch your legacy AV.聽

Start Your Free 杏吧传媒 Trial Today

Take 杏吧传媒 Managed EDR (with Managed Windows Defender Antivirus) for a test drive and experience the power of endpoint protection, detection, and response backed by our team of human security experts. Start your free trial.聽

Share

Sign Up for 杏吧传媒 Updates

Get insider access to 杏吧传媒 tradecraft, killer events, and the freshest blog updates.

By submitting this form, you accept our Terms of Service & Privacy Policy
Oops! Something went wrong while submitting the form.
杏吧传媒 at work