杏吧传媒

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Aimee Simpson 杏吧传媒
Director, Product Marketing
杏吧传媒

Aimee Simpson

About

Aimee is a Director of Product Marketing at 杏吧传媒. She acts as the critical bridge between product development and the market, translating technical innovations into tangible value for security and IT professionals. She's responsible for orchestrating successful product launches, conducting deep market research to inform product strategy, and crafting compelling narratives that resonate with the challenges faced by today's security teams. Previously, she held product and solutions marketing roles at other security and technology companies, including Mimecast, Code42, and Dell.

Aimee's favorite cybersecurity tip is to adopt the mindset of a hacker. It's easy to talk about best practices and think you've learned how to stay safe, but the more you learn about hacker motivations and techniques, the easier it is to spot them in the wild. This is extra true when it comes to how security awareness training should be approached for learners.